On the theoretical source and practical demand of "imagination consumption"
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DOI: 10.25236/iceesr.2020.153
Corresponding Author
Bingqing Wei
Abstract
This paper combs and summarizes the popular theory of "imagination consumption" in China at present. This paper sorts out its theoretical source and development context, and tries to answer the question "How does imagination consume?" And "imagination how to ensure audience consumption" two practical problems.
Keywords
"Imagination consumption", Theoretical sources, Actual needs