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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Training Model of Bilingual Business Talents in Fujian Applied Undergraduate Universities

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DOI: 10.25236/iceesr.2020.132


Zhao Bi

Corresponding Author

Zhao Bi


Fujian Province is not only the main body of the economic zone on the west coast of the Taiwan Straits, but also the second batch of free trade pilot zones and the core zone of the “One Belt and One Road”. The “dual superposition” has brought unprecedented opportunities for the development of foreign trade in Fujian Province. At the same time, the gap of compound and applied foreign language talents has become one of the problems that need to be solved urgently in the development of Fujian's foreign trade. Under the new situation of local undergraduate colleges transforming to application-oriented, Fujian Jiangxia University opened a French (Business French direction) major, with the purpose of serving the local economy, proposed a “French + English + Business” talent training program, and explored “dual foreign languages” With the school-running characteristics of “tools + professional knowledge and skills”, try a differentiated French talent training model to enhance the social and economic development capabilities of the service area.


Talent training model, Applied undergraduate, Business french, Dual foreign language