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Web of Proceedings - Francis Academic Press

Public Opinions on the Tourism Industry in the Post-Covid-19 Period: Inherent Features and Guiding Strategies

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DOI: 10.25236/iceesr.2020.082

Author(s)

Zhang Ning

Corresponding Author

Zhang Ning

Abstract

The tourism industry has been severely hit by the coronavirus (COVID-19) pandemic. The severity of this unprecedented crisis is characterized by mobility and clustering. In the post-epidemic period, public opinions on the tourism industry will be confronted with a new environment, exposing obvious industrial characteristics and staged representations. In the context of diverse and complex online public opinion, this study analyzes the inherent features of public opinions on the tourism industry in the post-epidemic period, and thoroughly explores the recovery measures from the perspective of the tourism industry, tourism products, tourism markets, and tourism services, in order to improve the governance and control of public opinion on the tourism industry during the post-epidemic period.

Keywords

Post-epidemic period, Public opinions on the tourism industry, Inherent features, Recovery measures