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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Course Development and Practice Based on School - Enterprise Cooperation- Taking “Practical Training on Market Research” as an Example

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DOI: 10.25236/iceesr.2020.081


Xin Zhao

Corresponding Author

Xin Zhao


Practical operation ability is the key to college graduates 'employment. The key point in the education and teaching of application-oriented universities is how to effectively improve the practical ability of students. It is an innovative attempt based on school-enterprise cooperative to develop course of “Practical Training on Market Research”. This paper will elaborate on the development of school-enterprise cooperation course from the aspects of the construction of teaching staff, the development of course ability index system, and the design of course content. Finally, prospect the development direction of course development on school -enterprise cooperation.


School-enterprise cooperation, Course development, Practical training on market research