The O-S-R-O-R Based Communication Mechanism and Media Power Indexes in Networked Individualism Era
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Zhengke Fu, Mengsi Yan
Under the networked individualism environment, the mass media should consider the difference of communication practice of audience. They construct the personal communication network to get, transfer, commend the message and change their cognition and behavior in such a process. The mass media group should take such change into consideration when construct the media power indexes in such era.
O-S-R-O-R, Media power indexes, Networked individualism