Author(s)

Yuchen Tian

Corresponding Author

Yuchen Tian

Abstract

Mass communication has played an important role in the construction and reproduction of ideology. However, the changes in the communication ecology caused by the Internet make the ruling group unable to effectively carry out the construction and reproduction of ideology in the new communication ecology and bring threats. To solve this problem, the ruling group needs to deeply understand the underlying logic of the new communication ecology, especially the communication characteristics of the Internet as a multi node and large flow information circulation platform, so as to update the communication concept, change the communication role, attach importance to the individual communication value, actively solve practical problems, enhance the explanatory power of ideological theory and build Internet culture so that do a good job in the construction and reproduction of ideology.

Keywords

New communication ecology, Ideology, Internet, Individual value