The best way to conference proceedings by Francis Academic Press

Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Analysis of the Existing Problems and the Countermeasures in the Community Group Purchase Model

Download as PDF

DOI: 10.25236/iceesr.2020.039


Xinxin Wang

Corresponding Author

Xinxin Wang


Compared with the traditional store sales model, the community group purchase model caters to the needs of many customers because of its service advantages such as convenient pickup and low price. This model has developed rapidly in the country since its appearance in 2016, but many community group purchase merchants still have Many aspects are not done properly. From the perspective of consumer demand, this article analyzes the problems that currently exist in the services of community group buying merchants from the five aspects of goods, prices, distribution, services and publicity, and proposes corresponding solutions.


Community group purchase, Problem, Service, Countermeasure