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Web of Proceedings - Francis Academic Press

Analysis of the Construction Path of Healthcare Industry Service Brand

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DOI: 10.25236/iceesr.2020.035


Wenkai Yang

Corresponding Author

Wenkai Yang


With the rapid development of China's economy and society, the continuous improvement of people's living standards and health awareness, health has become a universal pursuit of people's life. Therefore, the healthcare industry has been highly valued by the state and began to flourish in China. In recent years, the state has issued a series of guiding documents, and gradually formed the top-level design of healthcare industry, which has brought significant strategic opportunities for the development of healthcare industry. However, we find that the construction of healthcare service brands in various regions is not mature. Therefore, this paper elaborates the development status and development trend of healthcare industry in China, and analyses the main development issues, and then proposes a path for building a healthcare service brand, from the perspective of healthcare demand, healthcare resources, industry cluster and integrated development.


Healthcare industry, Service brand, Construction path