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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Study on Hotel Green Marketing Strategies under Low-carbon Economic Environment

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DOI: 10.25236/iceesr.2020.002


Min Ding

Corresponding Author

Min Ding


Low-carbon macro-economic environment and competitive microenvironment determine the implementation of hotel green marketing. However, both hotel managers and hotel guests have misunderstanding of low-carbon green products and their price. The hotel cannot balance its relationship with distributors during the hotel low-carbon green marketing process. Promotions are far from enough. Product hierarchical analysis is used to analyze the hotel product, price, place and promotion strategies of green marketing under low-carbon environment. Only the four perspectives are fulfilled can the hotel be a low-carbon green hotel in the real sense, hence, shoulder its due social responsibilities.


Low-carbon economy, Low-carbon hotel, Green marketing