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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Study on the Strategy of Real Estate Marketing Planning

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DOI: 10.25236/icembe.2020.149


Yongmei Feng, Lidan Bai

Corresponding Author

Yongmei Feng


In recent years, with the rapid development of the real estate industry, how to build a standardized real estate marketing strategy, build a good market competition environment, and sell healthier real estate products have become a key content in the real estate marketing planning process. It can be said that real estate Marketing planning work is in a position of mind in the process of real estate sales and plays a very important role in the overall operation of the project. On the eve of the real estate marketing strategy, we must start with the four elements of real estate marketing planning: ontology, market, customers, promotion, expand around the real estate project itself, understand the actual real estate operations in the primary and secondary markets, and study the current According to the actual needs of potential customers in the market, develop and construct real estate-related products, and at the same time, according to the repeated description of the target customers, determine the promotion content and promotion groups that are more in line with the taste of the customers. “Deduction” marketing planning strategy, formulate relevant marketing strategies and sales methods, solve customer resistance factors to products, and truly allow real estate companies to launch products that can meet the needs of the public, effectively increase product brand awareness, in the hope of fierce competition The real estate market creates a more favorable living environment.


Real estate, Marketing, Planning, Strategic analysis