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Research on Development and Construction of Characteristic Industry of Dongfeng Rural Paintings under the Strategy of Rural Revitalization

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DOI: 10.25236/icembe.2020.094


Dandan Liu

Corresponding Author

Dandan Liu


Chinese peasant paintings are the unique artistic language of peasants. In recent years, in the process of construction in beautiful countryside, Dongfeng County, in combination with the historical advantages of long-standing peasant paintings, has focused on building peasant paintings as a characteristic industry for farmers to become rich and to promote tourism to rejuvenate the county. Looking at the peasant paintings, most of the works clearly show their own local personalities, the pictures of rural production and life as well as the plain and thick nature of the peasants, showing the peasants' yearning for a better life and their love for the natural scenery of their hometown. It is not only an effective way to protect Dongfeng farmer paintings, but also an important way to promote the development of local economy to push them to the market and form cultural brands and become a new cultural industry. Based on the on-the-spot investigation of farmer paintings in Dongfeng County, this paper finds out their advantages and disadvantages in the development process, and also finds out the complementary relationship between the farmer painting industry and the rural revitalization. The two have produced new functions in the process of mutual transformation.


Rural revitalization, Dongfeng peasant painting, Industry development