Author(s)

Bingfeng Liu, Yipin Lv

Corresponding Author

Bingfeng Liu

Abstract

In the environment of big data, digitization of literature is an inevitable trend, which realizes media sharing and mutual borrowing of resources. It presents a new form of new media communication. Based on the integrated digital media, this paper discusses the development trend of “digitization of literature” in the network era from the perspective of being digital and consumption by using literature study and study methods, which has referential significance for mass communication, organizational communication, network communication and other communication strategies, so as to provide reference for the approach of digital literature.

Keywords

New media communication, Digitization of media, Digitization of literature, Trend