Author(s)

Jinpeng Wen

Corresponding Author

Jinpeng Wen

Abstract

At present, with the rapid development of Internet in China, the mainstream media encounter many problems in the development, especially the impact of new media technology and the transfer of the audience caused great trouble to the dissemination of the mainstream media. Through the analysis of the development advantages of short video at present, the effective integration of mainstream media and short video and the expansion of communication influence are the development direction of mainstream media in the future

Keywords

Traditional media, Mainstream media, Short video, Communication strategy