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Value Creation and Model Innovation of Smart Retail in the Context of Big Data

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DOI: 10.25236/icemeet.2020.163


Chen Ying

Corresponding Author

Chen Ying


With the advent of the era of big data, the new retail model concept of “smart retail” proposed by Sunning Appliance has come into people's attention. As a form of terminal business flow, the smart retail model compares with the traditional retail model. Its main advantages and differences are reflected in the word “smart”. That is, the former uses the Internet and Internet of Things technology to perceive consumer consumption habits and predict consumption. Trends, guide manufacturing, provide consumers with diversified and personalized products and services, and then create value for production enterprises to optimize production capacity structure under the reverse transmission of industry chain information, and realize big data traction retail


Big data, Smart retail, Value creation, Model innovation