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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Brand Communication Strategy of Characteristic Towns in the New Media Age

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DOI: 10.25236/icemeet.2020.109


Lu Feng, Yali Wang, Yan Liu

Corresponding Author

Lu Feng


In the information age of the Internet +, characteristic towns are constantly emerging, creating characteristic regional towns and enhancing the influence of regional brands so that they can comply with market demands and promote regional economies. Mining the characteristics of characteristic towns, optimizing the means and methods of brand communication, and exploring the PR strategy of brand building in characteristic towns are facing challenges. Only to increase the awareness of public relations brands, increase the intensity of public relations communication, find suitable communication means and platforms, and effectively use Public relations activities can gradually form an identity brand with its own development characteristics


New media age, Brand communication strategy, Characteristic town