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Web of Proceedings - Francis Academic Press

Research on the Online and Offline New Retail Strategy Research

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DOI: 10.25236/icemeet.2020.095


Shuting Wang

Corresponding Author

Shuting Wang


The rapid development of China's economy and science and technology has brought new opportunities to China's retail industry, but it also faces severe challenges. The transformation of people's consumption habits has seriously affected the normal development of the retail industry, which has forced many companies to change themselves. Sales model to gain greater competitiveness. At the 2016 Yunqi Conference, Jack Ma proposed a new retail model that integrates online and offline, providing a better opportunity for the current development of the retail industry. This article analyzes the concept of new retail and the advantages and disadvantages of online and offline, and explains the feasibility of online and offline integration of new retail


Online, Offline, New retail strategy research