Author(s)

Mingfu Shao

Corresponding Author

Mingfu Shao

Abstract

With the development of society and economy, new media technology emerges as The Times require. Due to its characteristics of interactivity, timeliness, individuality and openness, it has been widely used and promoted in various fields, and has gradually become an important part of public life, exerting a significant influence on people's behavior of obtaining, screening and screening information. Among them, the new media in ideological and political education in colleges and universities give full play to the role of the media, provides college students with a learning knowledge, understand the world open platform, this to the ideological and political education work provides a rare opportunity, but these conveniences also to the ideological and political education work brings new problems and puts forward the new challenges. In this case, it becomes an important topic to analyze the influence of new media on ideological and political education in colleges and universities, and then explore the ways to use new media to enhance its effectiveness. This article, the former related research theory and ideological and political education present situation, the combination of ideological and political education under the new media age effectiveness of the existing problems and causes are analyzed, and put forward the ascension path of effectiveness, improve ideological and political education work is dedicated to provide you with more theoretical basis, the propulsion of education education for colleges and universities play a positive role

Keywords

New media, Ideological and political education in colleges, Effectiveness, Ascension path