Author(s)

Xing Zhang

Corresponding Author

Xing Zhang

Abstract

In the context of globalization, many international organisations are paying more attention on their corporate strategies to expand into different countries. Cultural differences between home country and host country are considered as the vital cause to enable the joint venture to succeed. [1] the research will discuss the hofstede's cultural dimensions theory, which are helpful to understand cultural differences and challenges between china and the uk. Further, the research would like to give recommendations for a china-uk joint venture in the process of corporate operation, which could enable the joint venture to succeed

Keywords

Cultural challenges, Joint ventures, Hofstede model