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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Talking about the Status Quo of Corporate Public Relations and Marketing under the New Media Environment

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DOI: 10.25236/icemeet.2020.048


Lu Qingshuang

Corresponding Author

Lu Qingshuang


With the continuous progress of science and technology and the continuous development of society, the speed of information dissemination is getting faster and faster, resulting in the accumulation of information data gradually increasing. In today's society, corporate propaganda is not only limited to traditional TV and newspapers, but also uses new media dissemination tools such as WeChat, Weibo, and other information dissemination platforms to disseminate information, thereby improving corporate public relations and Proportion in marketing. This article will proceed from the current situation of corporate media public relations and marketing, in-depth discussion of the current status of enterprises in the new media.


New media, Corporate public relations, Public relations marketing