Author(s)

Jiao Longfei

Corresponding Author

Jiao Longfei

Abstract

In recent years, with the popularization of mobile phones and other electronic products and the proliferation of self-media platforms, people's access to information and dissemination (information) are no longer limited to newspapers and other channels. With one mobile phone, they can know the world and current events. The arrival of the self-media era has brought convenience to people's life, study and communication. At the same time, the multifarious network environment and content also affect people's three views. Especially for college students who are in their study stage, their psychological ideas have not yet taken shape, and they are in a critical shaping period. The complex network environment easily affects the formation of students' correct ideas, and also brings great impact and challenges to the ideological and political education work in colleges and universities.

Keywords

Self-media, Ideological and political, Challenges and strategies