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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Selection of E-commerce Mode of Yiwu Small Commodity Market based on Analytic Network Process

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DOI: 10.25236/seiem.2020.047


Tong Lei

Corresponding Author

Tong Lei


In order to choose the suitable e-commerce mode for different kinds of small commodities in various parallel e-commerce modes of Yiwu small commodity market, this paper uses the four indicators of internal organization management level, e-commerce hardware conditions, supply chain management level, logistics and distribution management as the matching basis of commodity types and e-commerce modes, and through Super decisions software, using Analytic Network Process (ANP) to achieve the above purpose. It is found that small objects are suitable for local transaction platform, daily chemical products, food, fabric and cloth are suitable for the third-party e-commerce service platform mode, and clothing and leather products are suitable for cross-border e-commerce service platform mode. This study puts forward some suggestions for the future "Yiwu mode" to promote the coordinated development of Yiwu small commodity market as a whole.


Small commodity market, e-commerce mode, e-commerce platform, Analytic Network Process, Yiwu Mode