Author(s)

Haiyang Liu

Corresponding Author

Haiyang Liu

Abstract

Global tourism thinking can not only effectively integrate regional tourism resources and enhance tourism attraction, but also promote the development of other industries and realize the overall revitalization of the regional economy. Therefore, it is important thinking to promote the development of tourism industry in the new era, and it is also the need to achieve rapid growth of border rural tourism industry. Based on the in-depth discussion on the thinking of global tourism, this work analyzed the advantages of border rural tourism from the perspective of internal and external environment. Combined with the development status of rural tourism industry in Yanbian, Jilin Province, the development needs of border rural tourism were put forward. Measures such as government policy support and financial support, broadening publicity channels, promoting industrial integration, digging into local characteristics, etc., were increased. This work is expected to be used as a reference for the healthy development of rural tourism in other border areas.

Keywords

Global tourism, Border village, Yanbian Prefecture