Author(s)

Xuehong Zhao, Yue Qu

Corresponding Author

Xuehong Zhao

Abstract

The enterprise strategic alliance of agricultural industrialization in Heilongjiang Province has not been established for a long time and is in the initial stage. Influenced by many factors, the development of the strategic alliance is not stable. On the basis of analyzing the current situation and existing problems of the strategic alliance of agricultural industrialization in Heilongjiang Province, the paper puts forward the corresponding countermeasures to ensure the healthy development of the alliance, including establishing the alliance partner selection mechanism, selecting the appropriate type of strategic alliance, strengthening cross-cultural learning and communication, setting up a detailed system of contract, improve the adaptability of the external environment, and creating the efficient communication and trust mechanism.

Keywords

Agricultural industrialization, Enterprise strategic alliance, Alliance stability, Heilongjiang Province