Author(s)

Ya Yue, Mei Zhao, Guoxian Wang

Corresponding Author

Mei Zhao

Abstract

In the context of the rural revitalization strategy, promoting the development of rural e-commerce will play a positive role in rural economic development, promote agricultural transformation and upgrading, and promote all-round agricultural development. Based on this, from the perspective of rural revitalization, this article analyzes the current situation of rural e-commerce development and the problems existing in the development, and proposes corresponding strategies, hoping to provide some reference suggestions for the development of rural e-commerce in Yunnan.

Keywords

Rural E-Commerce, Sustainable Development Approaches, Rural Revitalization Strategy