Author(s)

Jing Liu, Yushan Chen, Yuchen Luo, Zelin Ai and Fangyuan Cao

Corresponding Author

Yushan Chen

Abstract

With the rapid development of China's economy, the national income is increasing, and the living standards of the people are also increasing. More and more people are beginning to pursue high-quality life, making China an important luxury consumer in the world. In order to analyse the development status of international luxury brands in China, the countermeasures and suggestions for the development of China's luxury goods industry are proposed to promote the sustainable development of China's luxury goods industry.

Keywords

Luxury goods, Chinese market, Industry development strategies