Author(s)

Yi Kui, Gao Yuting

Corresponding Author

Yi Kui

Abstract

under the background of national economic development, the relative lack of development of the primary industry has become the key to restrict the effective implementation of the rural revitalization strategy. In order to better promote the development of the rural revitalization strategy, it is particularly important to solve the problems of agriculture, rural areas and farmers, and understand the marketing of agricultural products under the perspective of rural revitalization. Based on this, the paper studies and synthesizes the concept definition of many scholars, re recognizes the concept and characteristics of the rural revitalization strategy, and analyzes the innovative development direction of agricultural product marketing mode in this context: building consumer portraits, creating characteristic agricultural products, reasonably designing the product offering mode and establishing information sharing and exchange platform.

Keywords

Agricultural product marketing, Rural revitalization, Marketing innovation