Influencing Factors in the Success of Agricultural Crowdfunding
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Yang Li, Jieyan Song, Yanan Shao
As a new agricultural financing method, agricultural crowdfunding has great development potential. Based on signal theory, this paper took the Longnan Crowdfunding Poverty Alleviation Competition as an example, and constructed a Multivariable Linear Regression Model for empirical analysis by adding responsible consumption factors. The results show that: (1) the number of supporters in the interaction information has a significant positive effect. (2)the use of videos and the return level in the project information have a significant positive effect; the target amount has a significant negative impact; while the number of pictures has no significant effect.(3) poverty alleviation propaganda and special family factors in responsible consumption have a significant positive influence on financing success.
Agricultural Crowdfunding; Poverty Alleviation; Responsible Consumption