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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Influencing Factors in the Success of Agricultural Crowdfunding

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DOI: 10.25236/icbdem.2020.043


Yang Li, Jieyan Song, Yanan Shao

Corresponding Author

Yanan Shao


As a new agricultural financing method, agricultural crowdfunding has great development potential. Based on signal theory, this paper took the Longnan Crowdfunding Poverty Alleviation Competition as an example, and constructed a Multivariable Linear Regression Model for empirical analysis by adding responsible consumption factors. The results show that: (1) the number of supporters in the interaction information has a significant positive effect. (2)the use of videos and the return level in the project information have a significant positive effect; the target amount has a significant negative impact; while the number of pictures has no significant effect.(3) poverty alleviation propaganda and special family factors in responsible consumption have a significant positive influence on financing success.


Agricultural Crowdfunding; Poverty Alleviation; Responsible Consumption