Author(s)

Yang Hongyan, Cai Shenggui, Jiang Xue, and Tong Tiantian

Corresponding Author

Yang Hongyan

Abstract

With the mature development of the Internet and e-commerce platform, consumers are more and more inclined to online shopping, which has a certain impact on the traditional physical industry. However, due to the weak characteristics of online shopping experience, touch ability and timeliness, how to combine offline experience and online shopping has become a problem worthy of attention. In recent years, new retail began to enter the vision of people. Specifically, new retail combines offline experience and online shopping through big data, Internet of things and artificial intelligence to create a scene shopping experience for consumers. Taking Suning retail cloud store as an example, this paper discusses the current difficulties of the Township home appliance market and explores the new sales mode under the new retail background, which provides reference for the healthy development of the blue ocean field of the Township home appliance market.

Keywords

New retail; Township home appliance market; Suning retail cloud store