Author(s)

Jingjing Zhao, Yunlong Ding

Corresponding Author

Jingjing Zhao

Abstract

The 21st Century is the Age of Information when information is the productivity for the development of the market economy. Rural e-commerce as one of the effective ways to solve the Chinese three-dimensional rural issues, has become the consensus of the whole society. In the 2017 No.1 document of the Central Committee of the Communist Party of China, opinions of the State Council on strengthening the efforts to coordinate urban and rural development and further consolidate the foundation of agricultural and rural development, it is clearly pointed out to "promote rural e-commerce, actively support the construction of rural telecommunications and mobile Internet infrastructure, and improve the comprehensive information service system of rural areas." However, due to the lack of understanding of informatization, the huge investment of software and hardware funds and the difficulty of establishing a long-term rural information collection and release system, the whole construction of e-commerce in rural areas is obviously lagged behind the pace of economic development in China, so it is urgent to study a set of rural e-commerce construction solutions under the new situation.

Keywords

Rural e-commerce; social network; agricultural network company; China;