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An Empirical Study of Policy-oriented Agricultural Insurance Diffusion Based on Social Network

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DOI: 10.25236/icbdem.2020.005


Jingjing Zhao, Yunlong Ding, Xiangyu Wu

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Jingjing Zhao


As a kind of property insurance, agricultural insurance plays an important role in avoiding natural risks, ensuring agricultural production and stabilizing farmers' income. In the process of implementation, agricultural insurance is facing the dilemma of mismatch between agricultural insurance products and farmers' needs, which restricts the development of agricultural insurance. Based on the analysis object of farmers' plant insurance in 2019 in Baiquan County, Qiqihar City, Heilongjiang Province and analytical method of descriptive statistical analysis, the paper attempts to explore the three basic elements of "point", "edge" and "structure" involved in the social network, and provide a social network recommendation strategy for the effective implementation of policy-oriented agricultural insurance by identifying the key farmers, diffusion links and network structures related.


Policy-oriented agricultural insurance; social network; key nodes; link path