Information-Sharing Intention on Anonymous Social Media: the Role of Anonymity, Secrecy and Similarity
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Yang Pan, Zhichao Cheng, and Yiwen Xu
The goal of our study was to explore the relationship between anonymity, secrecy, similarity and information-sharing intention in the context of anonymous SNAs. An online survey was conducted using a Soul user sample (aged 18-30 years; 149 males, 126 females). The results showed that, the perceived secrecy and similarity was positively associated with information-sharing intention; however, no significant relationship was found between perceived anonymity and information-sharing intention. Theoretical implications and limitations are discussed.
Information-sharing intention, Anonymous, Secrecy, Similarity