Author(s)

Bei Chen

Corresponding Author

Bei Chen

Abstract

The rapid development of the Internet makes the Internet media born and developed rapidly. People receive information through the Internet media, and the information can realize the rapid dissemination across regions, thus bringing more new opportunities for the brand visual image development of the network interactive advertising. The network interactive advertising communication has the special communication characteristic, can better realize the interaction between the brand and the consumer, lets the recipient understand the product information in all directions, feels the product characteristic and so on, achieves the better brand image propaganda effect.

Keywords

Internet Interaction, Advertising, Brand, Image Design