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Web of Proceedings - Francis Academic Press

Exploring the Innovation of Brand Image Design in the Internet Interactive Advertising Age

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DOI: 10.25236/soshu.2020.188


Bei Chen

Corresponding Author

Bei Chen


The rapid development of the Internet makes the Internet media born and developed rapidly. People receive information through the Internet media, and the information can realize the rapid dissemination across regions, thus bringing more new opportunities for the brand visual image development of the network interactive advertising. The network interactive advertising communication has the special communication characteristic, can better realize the interaction between the brand and the consumer, lets the recipient understand the product information in all directions, feels the product characteristic and so on, achieves the better brand image propaganda effect.


Internet Interaction, Advertising, Brand, Image Design