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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

New media Vision Research on Visual Communication Design

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DOI: 10.25236/soshu.2020.163


Wenyi Zhang

Corresponding Author

Wenyi Zhang


With the continuous development of science and technology, the popularization of information has changed the inherent mode of various industries, the birth of new media, its strong communication ability and interactive ability, changed the traditional visual communication design mode, and brought a new concept of visual communication design. With the promotion and use of various new media forms, visual communication design ideas how to break through the shackles of traditional mode, with new ideas, ways and means to carry out visual communication design creative work, determine the future development of the field. This paper discusses the visual communication design ideas under the new media vision, and provides reference for the development of related work.


New Media, Visual Communication, Design Creativity