Author(s)

Chenglin Li

Corresponding Author

Chenglin Li

Abstract

At present, with the rapid development of digital media, digital media technology is also constantly innovating and developing, and gradually applied to the design industry of film and television advertising, and has achieved good application results. The application of digital media technology in film and television advertising design industry enriches the content of film and television advertising design, broadens the form of film and television advertising design, innovates the method of advertising design, optimizes the way of animation design, beautifies the effect of subtitles, dynamically presents the effect of pictures, creates well-designed advertising works, enriches people's amateur life, and promotes the development of advertising design industry. This paper briefly discusses the application of digital media technology in the design of film and television advertising, and puts forward corresponding countermeasures and methods to promote the rapid development of film and television advertising industry.

Keywords

Digital Media Technology, Film and Television Advertising, Design, Inquiry