Author(s)

Wenping Wang

Corresponding Author

Wenping Wang

Abstract

This paper briefly explains the background of media integration, expounds the concept of media integration, analyzes the problems and significance of external propaganda work under the background of media integration, and probes into the path of government external propaganda work in the era of media integration in order to explain the basic methods and working path of government external propaganda work in the era of media integration, clarify the main points of work, and provide valuable reference for the development of government external propaganda work..

Keywords

Media Integration Era, Government, External Publicity, Work Path