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Web of Proceedings - Francis Academic Press

Research on Traditional Elements in Visual Communication Design

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DOI: 10.25236/soshu.2020.120


Luan Li, Wang Lin

Corresponding Author

Luan Li


The Chinese nation has a history of up to five thousand years, and in culture, Chinese children can proudly show the world the traditional elements of our country. In modern times, the rapid development of science and technology, more and more technology has been invented and used to provide people with a more comfortable and convenient life, visual communication industry is not willing to lag behind, constantly innovative design technology and design ideas, to show people a more high-end and quality design concept, so that people can in a tight and busy life through the appreciation of media design to change mood. In the process of further innovation of visual communication design, we find that the traditional Chinese elements are very useful, which can not only enrich the visual effect of the plan, bring people a better feeling of viewing, but also carry on the inheritance and development of our traditional culture and promote the extension of our culture.


Visual Communication, Chinese Traditional Elements, Practical Application, Innovation and Development