Author(s)

Ruiyao Ren

Corresponding Author

Ruiyao Ren

Abstract

With the rapid development of economy, the continuous progress and improvement of society and people's quality of life, the requirements of life are also constantly improving. Through shaping of the image of a city to rapid its development, to show its unique beauty and connotation, to bring people experience of visual beauty. According to the role of visual communication design in shaping city brand, the author briefly introduces the significance of city brand to city construction and image building, so as to shape unique city culture and develop city in an all-round way to promote city's all-round development.

Keywords

Visual communication design, Shaping city brand, Brand image