The best way to conference proceedings by Francis Academic Press

Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Role of Visual Communication Design in Shaping City Brand Image

Download as PDF

DOI: 10.25236/soshu.2020.090


Ruiyao Ren

Corresponding Author

Ruiyao Ren


With the rapid development of economy, the continuous progress and improvement of society and people's quality of life, the requirements of life are also constantly improving. Through shaping of the image of a city to rapid its development, to show its unique beauty and connotation, to bring people experience of visual beauty. According to the role of visual communication design in shaping city brand, the author briefly introduces the significance of city brand to city construction and image building, so as to shape unique city culture and develop city in an all-round way to promote city's all-round development.


Visual communication design, Shaping city brand, Brand image