Author(s)

Shengnan Pang

Corresponding Author

Shengnan Pang

Abstract

In recent years, the game live industry develops rapidly. The influence of game lives on video game is worth studying. This paper analyzes the influence of China's video game lives on video game from two perspectives: video game live as a rich medium and video game live as a rebel. Video game live is a kind of rich medium; they play an important role in attracting users, expanding influence, improving user loyalty and improving their own media attributes. As a rebel, video game lives are conducive to the diversified development of the video game industry, and can improve the dominant position of game users in the video game industry system. However, there are still some shortcomings in video game lives, such as imperfect industry norms, frequent uncivilized behaviors, and legal issues related to copyright.

Keywords

Game live, Video game, Rich medium, Rebel