Analysis of the Status and Trend of China’s Short Video Development
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DOI: 10.25236/soshu.2020.069
Corresponding Author
Akram Anwar
Abstract
In 2016, the short video industry developed rapidly and gradually became an important way of information dissemination. This paper summarizes the current status of domestic short video development from the perspectives of background locating, content, and technology by analyzing multiple short video big data reports. In general, the short video market has initially formed, but it has not been finalized. The short video industry is still developing rapidly. Both traditional media with content advantages and new media with technical advantages may become the dominant factors in the short video industry.
Keywords
Short video, Intelligent distribution, Verticalization