Author(s)

Di Wu

Corresponding Author

Di Wu

Abstract

With the gradual popularization of WeChat application software, more and more traditional media have begun to use WeChat public platforms to spread news and send related information. In particular, China is currently in a new development period, and the probability that we use the Internet is increasing. It is also very common and common for us to obtain information through WeChat platforms. Because of this, the WeChat public platform provides a new way for news dissemination. This article mainly analyzes the related situation of the spread effect of the WeChat public account in the media industry, and also analyzes the spread effect of the WeChat public account in the media industry.

Keywords

Wechat public account, Media industry, Communication effect analysis