Author(s)

Li Zhang

Corresponding Author

Li Zhang

Abstract

The rapid development of cultural and creative industries has promoted local and regional cultures, and the intangible cultural heritage, which contains unique cultural genes and cultural values, has become an important source of product cultural and creative product design. Cultural and creative products are the main forms of social and cultural system development, and they are artistic, scientific, and diverse. Based on this, this article combines relevant theories, and focuses on the design points of cultural and creative products based on intangible cultural heritage, in order to achieve a clear cultural and creative points and promote the development of cultural industry.

Keywords

Design, Cultural creative tourism products, Intangible cultural heritage