Author(s)

Ganlin Cheng

Corresponding Author

Ganlin Cheng

Abstract

The reconstruction and shaping of traditional Chinese culture in logo design has created a new creative field in modern logo design. This article takes the relationship between traditional culture and logo design as the starting point for research, further elaborates the influence and significance of traditional Chinese cultural elements on modern logo design, and analyzes the application of traditional Chinese cultural elements in modern logo design and the development trend of modern logo design.

Keywords

Chinese modern logo design, Traditional cultural elements, Improve method