Author(s)

Bin Yao

Corresponding Author

Bin Yao

Abstract

The traditional way of broadcasting language expression cannot meet the needs of the time, so it needs reform and innovation. Based on the analysis of the characteristics of new media, this paper analyzes the artistic performance and artistic characteristics of the broadcasting and host language in the new media era, and puts forward to improve the artistic strategies. Among them, artistic expression analysis includes: colloquial, personalized, fashionable and living; the analysis of artistic characteristics includes: vocal, epochal, authentic, aesthetic and creative; the strategies to improve artistic include: highlight the characteristics of broadcasting and hosting under the premise of ensuring the standard language, integrate certain emotional colors into the broadcasting language, reflect the diversification of the broadcasting host language, and improve the professional quality of the broadcasting and hosting.

Keywords

New media era, broadcast host language, artistic analysis, promotion strategies