Author(s)

Hongqiong Zhang

Corresponding Author

Hongqiong Zhang

Abstract

The Chinese door god is a unique cultural carrier in China's traditional culture. Its rich connotation and unique shape are the concentrated reflection of people's real life and ideas. In the new era context, based on the spiritual connotation of the door god culture, this paper explores the inheritance and innovation of the door god culture, aiming to provide new ideas for the creative transformation and innovative development of traditional culture.

Keywords

Cultural Confidence, Door Spirit Culture, Inheritance and Innovation, Creative Industry