Author(s)

Xiaoqin Yu, Yue Li

Corresponding Author

Xiaoqin Yu

Abstract

With the rapid development of e-commerce in China, online shopping has been loved by consumers. However, in the current network market, the homogenization of products is more prominent, and the competition among various e-commerce platforms is also very fierce. On this basis, the operation of e-commerce platform has become the key to the development of e-commerce enterprises. Suning e-commerce, as an enterprise from traditional offline physical stores to online and offline double line integration, has realized the effective connection of online and offline business of Suning e-commerce platform. After years of development, the overall operation trend of Suning e-commerce platform is good, but in the actual operation process, there are still a series of problems. This paper first analyzes the problems in the operation of Suning e-commerce, and then puts forward targeted countermeasures, hoping to promote the operation level of Suning e-commerce platform and realize its sustainable development.

Keywords

Suning e-commerce, E-commerce platform, E-commerce operation, Problems and countermeasures