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Web of Proceedings - Francis Academic Press

Analysis of Marketing Strategy in Hotel Management

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DOI: 10.25236/edbm.2020.223


Xu Yaqiong

Corresponding Author

Xu Yaqiong


Against the background of the overall rapid development of our society, the success of hotel management is inseparable from marketing strategies. In order to ensure the long-term development of the hotel, it is necessary to work hard on hotel management and marketing strategies. Under the new economic normal, hotel development needs to be appropriately reformed in order to adapt to the general social environment, and based on market demand, create scientific marketing strategies and ensure that hotels create more economic benefits with better service systems. This article takes hotel management as the core entry point, actively explores marketing strategies in hotel management, finds out its shortcomings and formulates solutions.


Hotel Management, Constant Marketing, Strategic Analysis