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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on International Marketing Innovation Strategy under the Background of Economic Globalization

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DOI: 10.25236/edbm.2020.221


Anmei Zhang

Corresponding Author

Anmei Zhang


With the development of global economic integration, the international market environment has shown a series of huge changes. Traditional international marketing strategies have been unable to meet the current market competition needs of enterprises. Therefore, companies must conduct innovative research on their international marketing strategies in light of the current market situation. This article first analyzes the impact of economic globalization on international marketing strategies, and then focuses on the problems existing in marketing innovation and their solutions. I hope that relevant views and suggestions can provide reference for relevant companies to develop international marketing. Let more high-quality products enter the international market.


Economic Globalization, International Marketing, Innovation Strategy