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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Empirical Analysis of Factors Affecting Cross-Border E-Commerce Customer Experience

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DOI: 10.25236/edbm.2020.220


Cong Jing

Corresponding Author

Cong Jing


Cross-border e-commerce is a business activity carried out by enterprises or individuals in different countries through e-commerce. It can break through geographical restrictions, promote international trade and economic development, and promote economic cooperation among countries. It is of great significance. Today, cross-border e-commerce is developing rapidly in China, and in order to continue to develop and improve the competitiveness of domestic and foreign markets, it is necessary to strengthen the customer experience from the perspective of consumers. To this end, this article first describes the development significance and development status of cross-border e-commerce. Secondly, the relevant empirical analysis of influencing factors of cross-border e-commerce customer experience. Finally, based on the analysis conclusions, relevant solutions are proposed.


Cross-Border E-Commerce, Development Significance, Development Status, Customer Experience, Influencing Factors, Development Measures