Author(s)

Jian Zhang

Corresponding Author

Jian Zhang

Abstract

With the development of network information technology, the mode of product marketing in China has undergone great changes. Depending on the support of big data, different marketing strategies are assigned to the product, which is more innovative than the traditional marketing methods. In particular, the marketing of sporting goods, can use different strategic models of sporting goods for unique marketing planning, to highlight the image of sporting goods to do a good job of operation.

Keywords

Sports Marketing, Enterprise Brand, Strategy Research