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Research on Innovation of New Media Marketing Strategy under Internet Plus

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DOI: 10.25236/edbm.2020.215


Xiaotong Yu

Corresponding Author

Xiaotong Yu


With the development of the times and the innovation of technology, the Internet plays an important role in people's production and life, and also has a great impact on the way enterprises operate. Therefore, under the background of the current Internet+, the marketing strategy of the enterprise is also transformed from the traditional print media to the new media. New media emerge in endlessly, and there are many ways to use marketing strategies. Enterprises should keep up with the trend of the times, understand the new media, and use the new media flexibly to implement and adjust the marketing strategy according to their own development and strategy. This paper will analyze the current new media development, and explain how to carry out innovative research on enterprise new media marketing strategy under the background of Internet+.


Internet+, New Media, Marketing Strategy, Innovation